SportBusiness International July 2018

In this month’s issue we cover the following:

RICHARD SCUDAMORE – Looking back on his legacy

AMAZON AND THE EPL – Both parties still in testing mode

WIMBLEDON – All England Club focuses on brand to keep rights values high

COCA-COLA – EPL sponsorship deal would make perfect sense

US OPEN TENNIS – USTA completes Armstrong rebuild on budget and on time

TOUR DE FRANCE – Dimension Data’s award-winning partnership with the famous cycling race

FC CINCINNATI – Club prepares for life in MLS

FRENCH FOOTBALL –  Rekindled love story with Les Blues underpins big commercial gains for FFF

POST GRADUATE COURSE RANKINGS –  SportBusiness’ annual survey of the best postgraduate courses

To download the complete issue click here


Most recent

Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.

Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.