SportBusiness International July 2018

In this month’s issue we cover the following:

RICHARD SCUDAMORE – Looking back on his legacy

AMAZON AND THE EPL – Both parties still in testing mode

WIMBLEDON – All England Club focuses on brand to keep rights values high

COCA-COLA – EPL sponsorship deal would make perfect sense

US OPEN TENNIS – USTA completes Armstrong rebuild on budget and on time

TOUR DE FRANCE – Dimension Data’s award-winning partnership with the famous cycling race

FC CINCINNATI – Club prepares for life in MLS

FRENCH FOOTBALL –  Rekindled love story with Les Blues underpins big commercial gains for FFF

POST GRADUATE COURSE RANKINGS –  SportBusiness’ annual survey of the best postgraduate courses

To download the complete issue click here


Most recent

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The LPGA once worried about the dominance of South Korean players in the women’s game. Now it embraces them as a means of driving the sport’s regional and global popularity. John Duerden finds out more.