Sports have successfully consolidated as one of the most bidding businesses over the past years, it has been estimated that it already represents 1% of the world GDP, and experts assure that this sector will experience a higher growth in the future. As it is already happening in other sectors, this disruption in the sports industry is largely due to the recent technological developments and cultural changes. The changes the industry is going through place sports teams, sponsors and companies upon the challenge of turning this new scenario into development opportunities.
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