The All Blacks are seeking commercial opportunities in the US to "future proof" their finances and Tim Leiweke teases a cashless, payment-less system at Seattle's NHL stadium. Bob Williams reports back from day two of Leaders Week in New York.
The Numbers Game: Big Data and the Business of Sport | Shaping communications – Case Study 13: Tackling season ticket churn at Leicester City
English football club Leicester City took a data-driven approach to season ticket sales for the 2015/16 Premier League season, with a specific focus on improving communication with groups identified as at risk of not renewing.
The Numbers Game: Big Data and the Business of Sport | Data segmentation – Case Study 11: Social completes the Champions League picture
The 2015 UEFA Champions League semi-finals presented an opportunity to enhance customer datasets by adding social media activity generated around the matches.