SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
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Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
Lausanne, 8 January 2019 – Following the merger of the two global advisory firms Burson-Marsteller and Cohn & Wolfe, Lausanne-based Burson-Marsteller Sport will from today on operate as the sports practice of Burson Cohn & Wolfe.
Former Synergy chief executive Tim Crow says sport needs to do more to integrate music into its marketing. Here he offers a four-point action plan for rights holders.