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SportBusiness International March 2018

In this month’s issue we cover the following:

EPL AUCTION  stagnant fees bring league to crossroads

SUPER BOWL ACTIVATIONS  the cutting edge of sports sponsorship activations

NFL 2017 IN DIGITAL – the highs and lows of the season on digital and social media

MY SUPER BOWL  thoughts on the big game from the stakeholders who make it happen

HEADLINER  San Francisco 49ers president Al Guido

NFL IN CHINA  Why the league is working with superstar singer Kris Wu

RIGHTS-HOLDERS & POLITICS  what we can learn from the response to ‘take a knee’

SPORTEL BRIEFING  top-class TV Sports Markets coverage ahead of the SPORTELAsia conference

BEING BRILLIANT – behavioural scientist Kevin Brilliant on choice paralysis

To download the complete issue click here

Most recent

What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.

Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.

The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.