The IOC and the German Olympic Sports Confederation have been forced to relax the implementation of Rule 40 governing athlete endorsements in Germany after the country’s federal cartel office took action against them. Ben Cronin looks at the gradual erosion of the rule and the implications for the IOC’s TOP sponsorship programme
You'll need a subscription to continue reading
Discover our range of subscription choices, with options starting from £39/month
Already have an account? Sign in here