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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
Wizards seeking to become Japan’s team
Team ownership, executives to travel to Japan for additional sponsor pursuit
Frutti Extra to sponsor Euroleague competitions in Germany
The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand
NBA TV to offer new OTT delivery option
New direct-to-consumer option will arrive with set of enhanced viewing options for live NBA games
CBA agrees sponsorship deal with Inner Mongolia Yili Industrial Group
The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
Hosting the SEA Games: is the juice still worth the squeeze?
The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?
Yao Ming’s CBA juggling act gets a boost from NBA travails
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
Masa Takaya on Tokyo 2020’s messages of resilience, recovery and hope
In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.
Football risks ‘eating itself’ in the race for engagement, but digital may be a small part of the solution
Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.