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Rio 2016 | Study lifts the lid on the cost of hosting the Olympic Games
While Rio’s preparations have been dogged by controversy, new research shows that it has bucked a recent trend among Olympic host cities by keeping costs down and under control. Kevin Roberts reports
DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
BOA issues ‘robust’ response to athletes’ Rule 40 legal challenge
The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
FDJ extends support for French sport with Paris 2024 deal
French lottery FDJ has signed as a domestic sponsor of the 2024 Olympic and Paralympic Games in Paris
BOA adds Whole Earth to Team GB sponsors ahead of Tokyo 2020
The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games
MiLB president O’Conner elected to fourth term amid fractious MLB talks
Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex
Football and Rocket League: A burgeoning relationship on the rocks
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.