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新浪高级副总裁魏江雷向TV Sports Markets表示，新浪体育此前决定不参与高端体育转播权的竞争，现在想要通过增加全民赛事的数量来弥补平台内容的不足。
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活动及场地管理公司体育之窗文化股份有限公司购买中国排超联赛所有的媒体和市场转播权，双方签订的协议让东方之窗承受重大损失。

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