In this week's China sports industry round-up: China's dream of hosting the World Cup moves closer; Match-fixing link investigated in lower-league club acquisitions; Basketball star switches brands to Jordan.
In this week's China sports industry round-up: smartphone maker Vivo announced as official smartphone sponsor of next two Fifa World Cups; Qatar's diplomatic crisis may bring China World Cup closer; NBA commissioner disappointed at lack of Chinese players
English Premier League football club Manchester United has today (Friday) struck an agreement with Alibaba Group, through which a range of content will be distributed across the Chinese e-commerce company’s p…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.