The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.
NBA Hackathon | League puts quality over quantity in ‘data science challenge’
The NBA has scheduled its second ever Hackathon in September to glean insights from fans who possess the data science and analytical background to help the league. Mark Burns examines what the NBA and the participants stand to gain from the enterprise.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
Macron to kit out EuroBasket-bound Great Britain, Kia ends ACB sponsorship
Italian sportswear manufacturer Macron has agreed to become the new kit supplier to the British Basketball Federation
Intesa Sanpaolo takes over from UBI Banca as NBA sponsor in Italy
Italian banking group Intesa Sanpaolo has agreed a deal to become a sponsor of the National Basketball Association.
Intesa Sanpaolo becomes the exclusive banking partner of the NBA in Italy
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
Socios.com enters NBA landscape with 76ers partnership
Fan engagement platform Socios.com is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers
Bill Daly on managing the NHL’s challenges and opportunities
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform
Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new
Mark Tatum on the NBA’s pursuit of global growth
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.