The NBA has scheduled its second ever Hackathon in September to glean insights from fans who possess the data science and analytical background to help the league. Mark Burns examines what the NBA and the participants stand to gain from the enterprise.
Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.