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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Social Media Case Study: FIFA World Cup
The 2014 FIFA World Cup in Brazil generated the most social media content in history for a sports event. The host’s 7-1 defeat to Germany produced 35.6 million tweets alone, which remains a record number on Twitter for any live event. The eventual world champions Germany also received a 95-per-cent increase in their Twitter following during the World Cup campaign.
Unsuccessful initial tender raises questions over K-League’s domestic media strategy
Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.
Coronavirus latest – Serie A games off, Asean Para Games postponed, Tokyo dismisses London suggestion, and more
Four Italian Serie A football matches were postponed at the weekend after an outbreak of coronavirus cases in the north of the country
Liga MX reportedly to stop promotion and relegation for five years
Mexico's Liga MX is expected to put a hold on promotion and relegation with the second-tier Ascenso MX for five years, according to reports in Mexico
Coronavirus latest: Tokyo marathon cancels mass race, Hong Kong racing goes ahead, and more
This year's Tokyo marathon is being confined to 200 elite runners due to the coronavirus outbreak, wiping out the mass participation element that would have involved 38,000 amateur runners
Sài Gòn FC, Tokyo FC to build academy in Vietnam
V. League 1 football club Sài Gòn FC and J.League club Tokyo FC have signed an agreement to establish a training academy in Vietnam.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.