Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.
Endeavor needs the UFC to make money, but at what cost?
Endeavor's financial difficulties are pushing the UFC to stage events, which could risk severe damage to the promotion's hard-won reputation.
UFC reaps rewards of China investment with Migu deal
China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.
Bellator brings in Elevate Sports to support sponsorship, ticket sales
American mixed martial arts promotion Bellator has hired Elevate Sports Ventures to support its sponsorship, premium, and ticket sales strategies ahead of the return of fans to live events at Bellator…
Round-Up: Tokyo Aquatics Centre unveiled, NBA eyes December restart, Dubai to host IPL final, and more
The newly built Tokyo Aquatics Centre was unveiled during an event on October 24, marking the completion of all venues built for the Tokyo Olympics and Paralympics - The Japan Times
Show goes on for UFC as White criticises ‘panicking’ sports bodies
The Ultimate Fighting Championship (UFC) has pledged it will continue to stage events amid the coronavirus, with president Dana White claiming sports organisations are “panicking” by enacting rafts of …
UFC opens state-of-the-art production centre in Las Vegas
Ultimate Fighting Championship (UFC) has opened a new state-of-the-art 130,000 square-foot production facility in Las Vegas, known as "UFC Apex
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.