The Ultimate Fighting Championship mixed martial arts promotion is to expand its UFC Gym brand into Europe after announcing a 10-year partnership with TD Lifestyle to open over 100 locations across the UK and Ireland.
The heavily-hyped crossover fight between undefeated boxer Floyd Mayweather Jr. and mixed martial arts superstar Conor McGregor will remain at the T-Mobile Arena in Las Vegas after the Big3 basketball league said it received an offer it could not refuse to switch its season-ending event to another venue in the US city.
The Ultimate Fighting Championship (UFC) has claimed an industry first with a multi-year agreement that names the mixed martial arts organisation as an anchor tenant of the T-Mobile Arena in the US city of Las Vegas.
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.