Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.
Our latest on Covid-19
Dallas Jackals push back inaugural MLR season to 2022
The Dallas Jackals have pushed back their entry into Major League Rugby from 2021 to 2022 to try to ensure a more successful debut for the club amid the Covid-19 pandemic
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
Endeavor needs the UFC to make money, but at what cost?
Endeavor's financial difficulties are pushing the UFC to stage events, which could risk severe damage to the promotion's hard-won reputation.
Abu Dhabi to use UFC ‘Fight Island’ as a pilot project for sealed spectator events
Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.
UFC Gym expands into Europe with UK, Ireland launch
The Ultimate Fighting Championship mixed martial arts promotion is to expand its UFC Gym brand into Europe after announcing a 10-year partnership with TD Lifestyle to open over 100 locations across the UK and Ireland.
Big3 scheduling clash averted for Mayweather v McGregor
The heavily-hyped crossover fight between undefeated boxer Floyd Mayweather Jr. and mixed martial arts superstar Conor McGregor will remain at the T-Mobile Arena in Las Vegas after the Big3 basketball league said it received an offer it could not refuse to switch its season-ending event to another venue in the US city.
UFC claims first with Vegas arena deal
The Ultimate Fighting Championship (UFC) has claimed an industry first with a multi-year agreement that names the mixed martial arts organisation as an anchor tenant of the T-Mobile Arena in the US city of Las Vegas.
Real Madrid in talks over Bernabeu UFC event
Spanish LaLiga football club Real Madrid has revealed that it has held talks over the possibility of staging of an Ultimate Fighting Championship (UFC) event at its Estadio Santiago Bernabeu.
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.