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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Lethwei, Myanmar’s best-kept secret, is preparing for the global stage
Three Burmese businessmen and a former One Championship employee are trying to bring MMA's best-kept secret to the world, with a modernised twist. SportBusiness' Callum McCarthy finds out more.
NBA’s Adam Silver looks to implement sweeping change from place of relative stability
In an interview with SportBusiness' US Editor Eric Fisher, the NBA commissioner weighs in on the numerous issues of the day.
UFC Gym expands into Europe with UK, Ireland launch
The Ultimate Fighting Championship mixed martial arts promotion is to expand its UFC Gym brand into Europe after announcing a 10-year partnership with TD Lifestyle to open over 100 locations across the UK and Ireland.
Big3 scheduling clash averted for Mayweather v McGregor
The heavily-hyped crossover fight between undefeated boxer Floyd Mayweather Jr. and mixed martial arts superstar Conor McGregor will remain at the T-Mobile Arena in Las Vegas after the Big3 basketball league said it received an offer it could not refuse to switch its season-ending event to another venue in the US city.
UFC claims first with Vegas arena deal
The Ultimate Fighting Championship (UFC) has claimed an industry first with a multi-year agreement that names the mixed martial arts organisation as an anchor tenant of the T-Mobile Arena in the US city of Las Vegas.
Real Madrid in talks over Bernabeu UFC event
Spanish LaLiga football club Real Madrid has revealed that it has held talks over the possibility of staging of an Ultimate Fighting Championship (UFC) event at its Estadio Santiago Bernabeu.
MiLB president O’Conner elected to fourth term amid fractious MLB talks
Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex
Football and Rocket League: A burgeoning relationship on the rocks
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.