Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.
Our latest on Covid-19
Round-Up: Tokyo Olympic volunteer training restarts, Indonesian football postponed, NZ Golf Open cancelled, and more
Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Germany and Switzerland reintroduce spectator ban following Covid spike
Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries
Endeavor needs the UFC to make money, but at what cost?
Endeavor's financial difficulties are pushing the UFC to stage events, which could risk severe damage to the promotion's hard-won reputation.
Abu Dhabi to use UFC ‘Fight Island’ as a pilot project for sealed spectator events
Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.
UFC Gym expands into Europe with UK, Ireland launch
The Ultimate Fighting Championship mixed martial arts promotion is to expand its UFC Gym brand into Europe after announcing a 10-year partnership with TD Lifestyle to open over 100 locations across the UK and Ireland.
Big3 scheduling clash averted for Mayweather v McGregor
The heavily-hyped crossover fight between undefeated boxer Floyd Mayweather Jr. and mixed martial arts superstar Conor McGregor will remain at the T-Mobile Arena in Las Vegas after the Big3 basketball league said it received an offer it could not refuse to switch its season-ending event to another venue in the US city.
UFC claims first with Vegas arena deal
The Ultimate Fighting Championship (UFC) has claimed an industry first with a multi-year agreement that names the mixed martial arts organisation as an anchor tenant of the T-Mobile Arena in the US city of Las Vegas.
Real Madrid in talks over Bernabeu UFC event
Spanish LaLiga football club Real Madrid has revealed that it has held talks over the possibility of staging of an Ultimate Fighting Championship (UFC) event at its Estadio Santiago Bernabeu.
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.
From old-school to digital dealing – How Content Arena is supporting sports media’s choking rights market
In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"
Yahoo Sports looks to operate at center of emerging sports industry trends
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher