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The Leader: Dana White
Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."
The secret fan | ONE Championship ‘Dynasty of heroes’, Singapore
Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.
UFC Gym expands into Europe with UK, Ireland launch
The Ultimate Fighting Championship mixed martial arts promotion is to expand its UFC Gym brand into Europe after announcing a 10-year partnership with TD Lifestyle to open over 100 locations across the UK and Ireland.
Big3 scheduling clash averted for Mayweather v McGregor
The heavily-hyped crossover fight between undefeated boxer Floyd Mayweather Jr. and mixed martial arts superstar Conor McGregor will remain at the T-Mobile Arena in Las Vegas after the Big3 basketball league said it received an offer it could not refuse to switch its season-ending event to another venue in the US city.
UFC claims first with Vegas arena deal
The Ultimate Fighting Championship (UFC) has claimed an industry first with a multi-year agreement that names the mixed martial arts organisation as an anchor tenant of the T-Mobile Arena in the US city of Las Vegas.
Real Madrid in talks over Bernabeu UFC event
Spanish LaLiga football club Real Madrid has revealed that it has held talks over the possibility of staging of an Ultimate Fighting Championship (UFC) event at its Estadio Santiago Bernabeu.
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.