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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
World in union | The race to host Rugby World Cup 2023: France
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the French bid.
World in union | The race to host Rugby World Cup 2023: Ireland
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the Irish bid.
Rugby World Cup 2019 claims 6X increase in video views on social media
Rugby World Cup 2019 video content on official social media platforms attracted 2.1bn views, nearly six times the figure achieved by the 2015 tournament, World Rugby says
iX.co appointed to drive LNR’s digital fan engagement effort
iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push
World Rugby takes World Cup Sevens to Cape Town
World Rugby has awarded hosting rights for the 2022 Rugby World Cup Sevens to South Africa, with Cape Town’s staging of the event to mark its first edition on the continent.
Cameron House backs Scottish Rugby’s Business Club
The Scottish Rugby national governing body has agreed a new two-year sponsorship with luxury Scottish five-star resort, Cameron House on Loch Lomond
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.