In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership
The introduction of shorter formats to placate broadcasters and attract time-poor fans can lead to some interesting conflicts of interest for rights-holders. Andy Fry asks how sports can evolve and keep their stakeholders happy at the same time.
Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.