Marisol Casado, IOC (International Olympic Committee) Member and President of the ITU (International Triathlon Union), writes exclusively for SportBusiness International about the battle for Olympic survival.
The Infront agency has signed a wide-ranging partnership with the International Triathlon Union, through which it will develop sponsorship opportunities and digital strategies for the organisation’s leading series.
Super League Triathlon organisers have said the new series will stage six rounds in its first full season, adding that it will offer unprecedented levels of prize money for the sport and has secured funding for the next three years.
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.