Following the announcement that the ATP Tour is launching a new tournament to promote the next generation of tennis talent, Nigel Currie, sports marketing consultant at NC Partnership, asks who the sport's most promising and marketable youngsters are.

Stephen Cannon from the Atlanta Falcons and Scott O'Neil, CEO of the Philadelphia 76ers, were amongst the speakers when SportBusiness asked the questions at the Leaders Sport Business Summit.  

From Hamburg’s nein to the Roman ruins of Italy’s bid, why does the public appear to be increasingly sceptical of the benefits of its city hosting the Olympic Games? SportBusiness International investigates.

What can traditional sports learn from esports? Is VR the next HD or 3D? And what will the world's biggest sports property be in ten years' time? SportBusiness International asked the questions at the Leaders Sport Business Summit.

Data collected by SMG Insight illustrates the way the ages and genders of tennis fans differ from region to region and how sponsors benefit from their association with the sport. Kevin Roberts reports.

Esports was the hot topic at Leaders, writes Kevin McCullagh. Whatever you think of its merit as a sport, its role in the sports industry and whether it will live up to the hype, interest among the sports business community is ferocious and the esports sessions at Leaders were packed. So what did we learn?

“The people on his panel understand how to connect with their audience,” said moderator and digital consultant Richard Ayers as he introduced a discussion entitled ‘YouTube stars and social influencer marketing,’ writes Ben Cronin.

Matthew Glendinning and Steven Slayford of Sports Sponsorship Insider share their thoughts from the Brand section of Leaders 2016.

New technology, more sophisticated objective-setting and the rapidly-changing ways we consume media are all having an impact on how brands get cut through and a tangible return on their rights-holder investments. Matt Cutler identifies 10 trends in the new world of sponsorship activation.

High-level football politics got this year’s Leaders Sport Business Summit under way with two one-on-one interviews, writes Frank Dunne.

How can tennis reboot itself to engage with a younger generation of fans and adapt to a changing world? Kevin Roberts canvasses a panel of experts for some suggestions.

Heath Harvey’s career journey has taken him through a series of unique opportunities and challenges. Kevin Roberts finds out how he is bringing his experience to bear at Saracens Rugby club.

Seniors sport is big business as fans clamour to see retired stars from yesteryear. John Duerden asks whether the business dynamics change when the product is all about nostalgia.

As released today, SPORTEL General Manager Ms. Amparo Di Fede confirmed that a total of 3,008 delegates, of 1,034 companies representing 80 countries participated the 27th edition of SPORTELMonaco.

The US has led the way in terms of the commercialisation of sport for generations but with some of the biggest properties coming under the control of Chinese investors, is its long-held supremacy under threat? 

Fans around the world will have unprecedented opportunity to follow their favourite WTA players from 2017 after WTA Media made a commitment to making 2,000 matches available per season through broadcast and digital channels. Article produced in association with the WTA.

WTA tennis may be the biggest women’s sport on the planet, but CEO Steve Simon wants more and he’s busy building a mould-busting business defined by audience and commercial success – not gender.

Dubai plays host to more than 400 events each year and has a track record of delivering some of the world’s most prestigious sports events. But the innovative emirate is constantly looking to the future and evolving its offering as a host to meet the changing demands of the world sports community.