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For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Opinion | An Olympic decision for a changing world
Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.
Opinion | Why it is impossible to keep politics out of sport?
If a brand wants to sell to a mass market, sport delivers the eyeballs like nothing else writes Kevin Roberts. It’s why companies pay megabucks for spots around the Super Bowl, an event that is now routinely used to debut fresh creative work and which has, in the last decade or so, become a combative arena for the ad agencies, as well as competing teams.
Vancouver 2010 chief touts bid for 2030 Games
John Furlong, who led Vancouver’s successful bid for the 2010 winter Olympic Games, has urged the Canadian city to consider bidding for the 2030 edition of the event, stating that the timing is “very, ver…
Tokyo 2020 opens volleyball arena
The Ariake Arena in Tokyo, the venue for volleyball and wheelchair basketball events at this summer's Olympics and Paralympics, was inaugurated at the weekend with a sports, entertainment and culture ceremony
Coronavirus latest: Tokyo 2020 dismisses cancellation reports, SportAccord, Overwatch League and more
Tokyo 2020's organisers have dismissed reports that this summer's Olympics might be cancelled or postponed due to the coronavirus outbreak
Tokyo 2020 hails preparations at six months mark
The organisers of Tokyo 2020 celebrated their six-months-to-go mark with a fireworks display in the city and a confident statement that "preparations for a successful Games are on schedule"
HBSE flexing its financial muscle thanks to appointment of head of investments
Owners of NBA Philadelphia 76ers and NHL New Jersey Devils have taken a significant step to develop their wider business interests with appointment of David Abrams to senior executive role
Nashville SC eager to make up for lost time in MLS after overcoming stadium setback
Bob Williams takes a look at the developments in Nashville since the city was awarded a Major League Soccer expansion team in December 2017, and the challenges faced during this period.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.