Technology may be shaping the future of sport but SnapRapid CEO Russell Glenister thinks there is a deeply ingrained conservatism towards tech start-ups in European sports organisations.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Opinion | An Olympic decision for a changing world
Kevin Roberts on the conclusion of the race to stage the 2024 and 2028 Olympic Games.
Opinion | Why it’s time for a stripped-back Olympics in 2032
Former Synergy chief executive Tim Crow argues the International Olympic Committee has little to lose and everything to gain by taking on the financial burden of a smaller, smarter Olympic Games.
Ukraine sports minister talks up country’s potential Olympics bid
Ukraine is actively investigating the possibility of preparing a bid to host the Olympic Games within the next ten years, according to the country’s youth and sports minister Vadym Huttsait.
Tokyo 2020 revamps creative team for scaled-back ceremonies
The organising committee for the rescheduled Tokyo 2020 Olympic and Paralympic Games has revamped its planning team for the events’ opening ceremonies, with Hiroshi Sasaki having been appointed as executive c…
Latest Tokyo 2020 budget hits $15.4bn following pandemic postponement
The Tokyo 2020 organising committee has revealed the details of its version five budget, showing the total estimated costs for the Games following the unprecedented decision to postpone the event into…
Polls suggest drop in public support for Tokyo Olympics
A poll by Japanese public-service broadcaster NHK has suggested that 32 per cent of the public want the Tokyo Olympics cancelled and 31 per cent want another postponement
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.