Mixed Martial Arts has shown such a phenomenal growth since its contemporary inception in the 90's that it is easy to forget its professional rules are no older than iTunes. Produced in association with IMMAF.
Sport climbing’s 22 Asian federations are waiting for the big bucks to roll in after the sport gained Olympic recognition with a spot at the upcoming 2020 Tokyo Olympics. SportBusiness takes a closer look at sport climbing’s sponsorship situation.
IMG Arena, the sports betting unit of the IMG agency, has added another high-profile property to the list of sports events to which it distributes live scoring data to by announcing the launch of the UFC…
The International MMA Federation (IMMAF) will take its dispute with the World Anti-Doping Agency (Wada) to the Swiss courts after failing to come to an agreement following a meeting between the two bodies.
The Ultimate Fighting Championship has today (Friday) announced the renewal of its partnership with the International Mixed Martial Arts Federation (IMMAF), through which it will continue to support the safe practices and promotion of the sport at amateur level.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.