The new interactive CityPulse Wall stands tall in City Square at Manchester City's Etihad Stadium in an area designed to enhance the match-day experience for fans. City Square, which can often host up to 30,000 fans in the two-hour period before kick-off, is also home to food outlets, a stage with local acts, a screen transmitting live academy matches and the football club's City Store.
The wall, which is powered by the SAP HANA computing platform, presents vast amounts of data, including player statistics and historic results, on two large screens. Two touch-screens at each end of the installation allow fans to interrogate the data themselves.
The club says the partnership between SAP and the City Football Group, which was signed in July 2015, has been the impetus for an increased use of information technology to improve its on and off the pitch performance.
The CityPulse Wall is part of SAP’s activation and provides a means of engaging with fans, and demonstrating the sponsor's utility to the club. The company has built a tool which picks out key insights for each player in an effort to focus fans on the benefits of data and powerful analytics.
The wall is also a portal to Manchester City’s presence on social media, giving fans opportunities to send postcards to themselves to remember the game by, or simply to look at an aggregated feed from a player’s Twitter and Instagram accounts.
During the match SAP delivers live key statistics throughout (aerial duels won, possession, attacking passes completed, for example) as well as insights regarding goal-scorers or records broken during the match to demonstrate the company's ability to process live data.
These are all part of SAP’s efforts to raise awareness of both its own brand and the positive benefits of the partnership which it has with Manchester City.