The $200m pact between OTT operator Perform Group and the J.League is the largest deal in the history of Japanese sports. John Duerden looks at how it might help to transform the country’s football infrastructure and help the sport connect with millennials.
Our latest on Covid-19
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Indianapolis’ NBA All-Star weekend rescheduled for 2024
Indianapolis will now host the NBA All-Star weekend in 2024, after the league confirmed it is formally rescheduling the city’s plans to stage the 2021 edition as a result of the Covid-19 pandemic.
Norwich City’s financial model provides stability despite Premier League relegation
Ben Kensell, chief operating officer at Norwich City, tells Adam Nelson about how the commercial structure he has put in place offers the club a platform to bounce straight back after its relegation from the Premier League.
Premier League takes pride of place on Peacock as NBCU’s key weapon in streaming wars
NBCUniversal is actively looking to utilize NBC Sports' premium properties to attract subscribers to its new streaming service and help differentiate the platform from its rivals in the crowded and competitive direct-to-consumer marketplace.
Uefa national team TV rights on the market in Belgium
The CAA Eleven agency has set a December deadline for broadcast rights in Belgium for Uefa national team rights in the 2022-28 cycle, SportBusiness understands.
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Bundesliga International attracts private equity interest
Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Conmebol presses ahead with claim against Globo for Libertadores cancellation
The South American Football Confederation (Conmebol) has filed a claim against Brazilian media group Globo to recover fees that it claims it is owed after the latter’s broadcast rights contract cancellation.
Riot Games on a mission to turn 100m-plus League of Legends players into viewers
Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
Data deal adds new dimension to Stats Perform’s WTA agreement
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
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Education webinar | Creating the next generation of sports leaders
Today’s sports sector demands a wide range of business, financial and technical skillsets from executives. In this recording of a webinar SportBusiness ran on November 5, leaders of university programmes and industry employers consider how the education sector is developing to meet these demands