The $200m pact between OTT operator Perform Group and the J.League is the largest deal in the history of Japanese sports. John Duerden looks at how it might help to transform the country’s football infrastructure and help the sport connect with millennials.
Heineken calls for Uefa to ‘nurture’ sponsors with more free-to-air Champions League coverage
Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Social Media Case Study: FIFA World Cup
The 2014 FIFA World Cup in Brazil generated the most social media content in history for a sports event. The host’s 7-1 defeat to Germany produced 35.6 million tweets alone, which remains a record number on Twitter for any live event. The eventual world champions Germany also received a 95-per-cent increase in their Twitter following during the World Cup campaign.
Win Sports acquires Euro 2020 rights in Colombia
Colombian pay-television broadcaster Win Sports will broadcast this summer's Uefa Euro 2020 tournament.
The tournament will also be broadcast by DirecTV Sports
WarnerMedia closes in on Champions League rights in Mexico
US-based media group WarnerMedia is expected to be awarded broadcast rights in Mexico to the Uefa Champions League from 2021-22 to 2023-24, SportBusiness understands
Rai back as World Cup rights-holder in Italy
Rai, the Italian public-service broadcaster, has been awarded exclusive broadcast rights in Italy to the 2022 Fifa World Cup
ABC to broadcast inaugural Serie A game
Italy's Serie A will gain significant reach in the United States this weekend when the Fiorentina v Atalanta match on April 11 is aired on the main ABC network.
Steve Payne | Signaling the digital era of sports rights
Steve Payne, senior vice president of global strategic partners and business development for media technology and services company MediaKind, explores the increased prominence of streaming in recent media rights agreements
Racing Louisville ready to prove worth in NWSL right out of the gate
Racing Louisville will usher in the long-awaited return of major league sports to Louisville this weekend. Bob Williams speaks to the NWSL expansion team's president Brad Estes about how the club was put together from scratch.
Sponsorship market dynamics favour premium sports brands in the pandemic
There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
Mike Dee on the new brand and future plans of Audacy
In this week's episode of the SportBusiness Finance Weekly podcast, co-hosts Eric Fisher and Chris Russo interview Mike Dee, president of sports for Pennsylvania-based multiplatform audio company Audacy, which recently rebranded from its prior identity of Entercom. Eric and Chris also discuss Endeavor's revived efforts to go public, a major fundraising round for the developer of NBA Top Shot, and DraftKings' acquisition of the Vegas Sports Information Network (VSiN).