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China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. In
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
The challenge facing the next Premier League chief executive: media-rights growth has stalled
The search to replace Premier League chief executive Richard Scudamore, who announced his resignation over a year ago, has proved arduous. Frank Dunne looks at the issues surrounding media-rights growth and the challenges Scudamore's succesor should expect.
Going down | Does the Premier League need to rethink its media rights strategy?
The Premier League going down in value? The unthinkable has happened. Frank Dunne investigates what happened, and whether the market is at a pivotal point where an old way of doing business can no longer be relied upon to deliver the necessary premiums.
Fresh delay for decision on Mediapro’s Serie A offer
Lega Serie A, the organising body of the top division of Italian club football, has reportedly decided to again delay a decision on the Mediapro agency’s €1.3bn ($1.45b
EBU lands Women’s Euro 21, youth, futsal rights until 2022
The European Broadcasting Union has acquired rights to the Women’s Euro 21 tournament as well as various Youth and futsal competitions until the end of the 2021-22 season, SportBusiness Media understands.
Spring Media and Red Bee unveil global women’s football OTT platform
Spring Media has made its latest moves in the streaming space by teaming up with Red Bee, the UK-based media services company, to create an international OTT platform for women’s football.
Barcelona to broadcast all home league matches of women’s team
FC Barcelona has said it will broadcast through its own media channels all home matches played by its women’s team in the Primera Iberdrola, Spanish football’s top-tier women’s league.
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BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.