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Country focus | Sports marketing in Brazil

Brazil is in the midst of its worst recession in a generation. At the beginning of the year industry professionals predicted that its economy would shrink 2.95 per cent in 2016.

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English football should look to build ‘a bridge to a sustainable future’ if smaller clubs are to survive and thrive in a post-Covid world, according to legal experts Nic Couchman, head of sport at law…

Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.

In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.