HomeSponsorship & MarketingBasketballNorth America
Premium

Brands & Marketing | Under Armour goes to the top of the class

Under Armour recently caused a stir when it signed a 10-year kit deal with UCLA. Barry Wilner looks at how the sportswear firm is targeting growth through college sports.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Basketball

E-commerce giant Rakuten is making waves in the world of sport having recently signed off on sponsorship deals with the NBA, Barcelona FC and the Golden State Warriors. Ben Cronin spoke to the company’s global marketing director, Rahul Kadavakolu, at the recent Leaders business conference.

Premium
Basketball
Sponsorship & Marketing

After adidas prised Houston Rockets star, James Harden, away from Nike for $200m last month, we look at whether it was enough to give the German giant the upper hand in its age-old rivalry with the Americans.

Premium

Related News

Basketball
Sponsorship & Marketing

Financial services company BK Group has acquired naming rights to Kigali Arena, a 10,000-seat venue in the Rwandan capital, in a six-year deal worth $8m (€7.5m).
Basketball
Sponsorship & Marketing

The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Basketball
Sponsorship & Marketing

The National Basketball Association's Golden State Warriors have further renewed their jersey patch deal with Japanese multinational corporation Rakuten
Basketball
Sponsorship & Marketing

The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed an exclusive kit supply agreement with Kappa.

Most recent

Football
Governance

European Club Association chief executive Charlie Marshall looks back on the European Super League plot and explains the club representative body’s role in shaping competition reform through its new joint venture with Uefa. Ben Cronin reports.
Premium
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Irwin Raij and Chuck Baker, newly appointed by prominent international law firm Sidley Austin LLP as partners and co-chairs of the entity’s Entertainment, Sports, and Media industry group. Fisher and Russo also discuss the abrupt departure of Sean Bratches as LIV Golf’s chief commercial officer, the new global media rights agreement between the revived XFL and the Walt Disney Co., the $380m (€360m) investment deal between LaLiga giant Real Madrid and United States-based global investment Sixth Street, Major League Cricket’s securing of $120m in new funding, and ongoing turmoil involving name, image, and likeness rights in US college sports.
Premium
Football
Governance

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium