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Agenda | Backing a Winner

Why did Bruin Sports Capital purchase deltatre and what does the deal say about the digital side of the sports business? Kevin Roberts reports.

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In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.

British Olympic Association chief executive Andy Anson explains how the organisation has added six new sponsors since the postponement of the Tokyo 2020 Olympics and predicts there will be even greater commercial opportunities at Paris 2024 – 'the nearest thing to a home Games' for the NOC. Ben Cronin reports.

Genius Sports chief executive Mark Locke and Second Spectrum chief executive Rajiv Maheswaran speak to SportBusiness US Editor Eric Fisher about their recent $200m (€169.9m) merger.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jon Patricof, Athletes Unlimited chief executive and co-founder. Eric and Chris also discuss the state of Major League Baseball coming out of its recent All-Star Game, Bruin Capital’s entry into legal sports betting with its acquisition of Oddschecker Global Media, and the landmark ticketing deal between SeatGeek and BSE Global.