The NHL is making its move in Las Vegas – but what future does the NFL have in ‘Sin City’? Barry Wilner reports.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
RISING 50 | Predicting the NFL’s future stars
Dominic Bliss finds out how the NFLPA’s RISING 50 has been successful in identifying the NFL's most marketable idols of tomorrow.
Down time | Is the NFL suffering a blip, or a more serious decline?
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
FCF strikes trio of technology partnerships
Start-up American football league continues dealmaking in advance of debut
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
FCF strikes unique sponsorship with Progressive
Insurance giant to sponsor new fifth down of play in start-up football league
European League of Football announces Barcelona as eighth franchise
The European League of Football, a new competition aiming to bring gridiron football to European audiences, has announced Barcelona as the eighth and final city to sign up as a host for the first season
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Third time’s a charm? | Fan Controlled Football looks to succeed where XFL and AAF failed
Fan Controlled Football, set to debut next month, will feature a unique style of play and a more conservative business model. US Editor Eric Fisher asks if it can succeed where the second edition of XFL and the Alliance of American Football failed.