Change is coming to Western Europe’s pay-television market, with the big OTT players getting a foothold and set to change the balance of power. As established media groups respond through mergers, acquisitions and alliances, as well as their own OTT offerings, Frank Dunne looks at what it all means for the value of sports-media rights.
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The Sports Fans, Social Media and the Millennial Myth, from sponsorship agency Synergy, analyses global millennial sports fans' use of social media. The report finds that It is not interactivity and rich content experiences that millennial sports fans want from social. It’s real-time content, immediately and easily accessed.
