Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.
The International Olympic Committee (IOC) has said it is open to a third consecutive winter Olympic Games in Asia and has hailed the “extraordinarily successful” commercial programme in place for the 2020 summer Games after reporting that Tokyo has now generated close to $3bn (€2.45bn) in sponsorship revenue.
The International Olympic Committee’s (IOC’s) rules governing athlete endorsement deals at the Olympic Games have been met with a fresh challenge with the news that Germany’s Federal Cartel Office, the Bundeskartellamt, is taking action against the German Olympic Sports Confederation (DOSB).
Pyeongchang 2018 president Lee Hee-beom has maintained that the involvement of conglomerate Samsung in South Korea’s wide-ranging political scandal will not impact on preparations for the winter Olympic and Paralympic Games, adding that organisers will accelerate its efforts in promoting the event.
Senior officials from the NHL have said the North American ice hockey league is likely to pass on participating in the 2018 winter Olympic Games unless there is major movement in talks, while the prospect of introducing jersey sponsorship has also been dismissed.