International Surfing Association president Fernando Aguerre writes exclusively for SportBusiness International about the sport’s hopes of joining the programme for the Olympic Games.
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The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
World Surf League’s Sophie Goldschmidt speaking at the SDMS Miami
Speaking on the Power of the Athlete panel at the Sports Decision Makers Summit, World Surf League's (WSL) Sophie Goldschmidt describes the unique structure and their star athletes.
Making waves
International Surfing Association president Fernando Aguerre tells us why his sport can make the transition from lifestyle pursuit to a surprise package at the Tokyo 2020 Games.
World Surf League heightens sustainability push
The World Surf League this week is rolling out a series of environmental initiatives to tie into the June 8 World Oceans Day, including a commitment to make its operations globally carbon neutral by the…
China replaces Brazil as host for World StandUp Paddle and Paddleboard Championship
The International Surfing Association (ISA) has confirmed that the Chinese city of Wanning is to replace Buzios in Brazil as host of this year’s World StandUp Paddle and Paddleboard Championship (WSUPPC).
World Surf League enters into innovative partnership with Airbnb
The World Surf League (WSL) has moved into the experiential travel and leisure market through an innovative new partnership with home rental and travel company Airbnb.
World Surf League forms new competition to mark event hosting landmark
The World Surf League (WSL) has formed a new team event to mark its first major competition at a facility utilising artificial wave technology.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.