“MediaAccord”to focus on the Digital Rights Environment and how to deliver the best sporting experiences to fans and viewers

LAUSANNE, Switzerland – A relative newcomer to the SportAccord Convention having made its debut in 2015, this year’s MediaAccord will take place on Monday, 18 April from 14:00 to 17:15. MediaAccord will focus on the Digital Rights Environment and how to use them to best effect when no one size fits all. MediaAccord is intended for International Federations, industry, cities and media who are looking for winning ways to work together, to deliver the best sporting experiences and news to fans, audiences, viewers, readers and local communities.