“MediaAccord”to focus on the Digital Rights Environment and how to deliver the best sporting experiences to fans and viewers

LAUSANNE, Switzerland – A relative newcomer to the SportAccord Convention having made its debut in 2015, this year’s MediaAccord will take place on Monday, 18 April from 14:00 to 17:15. MediaAccord will focus on the Digital Rights Environment and how to use them to best effect when no one size fits all. MediaAccord is intended for International Federations, industry, cities and media who are looking for winning ways to work together, to deliver the best sporting experiences and news to fans, audiences, viewers, readers and local communities.

MediaAccord will kick-off with an Introduction from David Eades, Journalist and Anchor, BBC World, followed by two Case Studies.

Jérôme Martin, Global Sports Corporate Manager from Agence France-Presse, an international news agency headquartered in Paris and the third largest news agency in the world, will present the first Case Study. Jérôme will illustrate how International Federations work with AFP to engage audiences around the globe across digital platforms.

The second Case Study will be presented by entrepreneur Martin Floreani, Co-Founder and CEO of FloSports. The company uses a disruptive media model to transform how content is shared. Their audiences range from small communities who are interested in local sports and athletes, to worldwide audiences of millions, who don’t often get to see their sport on television outside an international multi-sport event. FloSports coverage includes sports such as wrestling, track and field, cross country, gymnastics, elite fitness, softball, Brazilian jiu-jitsu and bodybuilding.

Following the case studies, the two presenters will be joined by Ed Hula, Editor from Around the Rings, and Tingting Zhang, Business Development Manager from Yutang Sports for a Round Table chat with audience participation. This will focus on the Digital Rights environment, how it is changing, and what challenges and opportunities it brings.

By all accounts, the 2014 Glasgow Commonwealth Games were a textbook case study on how to deliver a successful multi-sport event. The man behind the success, David Grevemberg, CEO of the Commonwealth Games Federation will present MediaWatch, sharing the media engagement strategy used, which employed a combination of sincerity and style to position their brand, as well as drive confidence and local support. This strategy delivered a Games that came in £25 million under budget.

As part of the Official Schedule, SportAccord Convention will also host a Digital Summit, City Forum and themed Plenary Conference focused on The Mission of Sport, at this prestigious global gathering. The Convention also comprises: a 3-day exhibition represented by industries, sport organisations, government offices, cities, event services, media, and many more; a virtual Sports Demo Zone, as well as social and cultural programmes.

For media enquiries, please email Jenny Edmondson, Media Relations Officer:

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