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Sponsorship Works 2016 | Sponsorship Case Study | Barclays and the Premier League

Havas Sports & Entertainment Cake raised banking group Barclays’ brand trust – a metric notoriously difficult to affect within financial services – by 28 per cent against an objective of 10 per cent with a mass UK audience by leveraging the Barclays Premier League and the UK’s love of football to create meaningful fan engagement.

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