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The Numbers Game: Big Data and the Business of Sport | Big data’s future – 11.4 A focus on sponsorship

The focus of data-driven commercial sports strategy has so far been firmly on the fan side of the revenue mix – looking primarily at ticket sales, merchandising and secondary expenditure beyond the stadium gate.

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Sports media industry leaders shared their insights on their own businesses and broader trends at the recent APOS 2021, the Asia-Pacific media industry summit.

In the latest edition in our Executive Insights series of webinars, designed to give sports business and sport management students an exclusive and unrivalled look at how leaders across the business of…

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Rachel Jacobson, Drone Racing League president. Eric and Chris also discuss discuss the National Hockey League’s new, seven-year domestic rights agreement with Turner Sports, a new content and sponsorship agreement between Meadowlark Media and DraftKings, and the pending domestic rights renewals for England’s Premier League.

Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.