China’s social media platforms and online behaviours vary in important ways from what may be considered their international equivalents. Differences that need understanding include language, culture, user behaviours, and SEO techniques. Companies entering the market must adapt their strategies to be successful.
In 2011, Wimbledon began to rethink its approach to China and in particular how it engaged with Chinese fans. Historically, promotion was pretty much limited to what its Chinese broadcast partners did to promote their coverage.
A proposal from the IMG agency for international rights to Brazilian football’s Campeonato Brasileiro Série A covers five seasons, from 2020 to 2024, but would provide no minimum guarantee payment to th…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.