In the second of a series of articles on the business of the Super Bowl, a look at how brands cash in on the game's massive appeal.
Our latest on Covid-19
NBA to begin All-Star voting amid potential event revival
Talks ongoing between league, union for a reworked midseason showcase
Malaysian Football League kick-off delayed, cup cancelled
The Malaysian Football League has pushed back the start of its 2021 season from February 26 to March 5 and this year's FA Cup competition has been scrapped due to Covid-19 restrictions
Super Bowl event focus | 1. The Super Show
In the first of a series of articles on the Super Bowl, we examine the business of televising one of the world's most-watched sports event.
Super Bowl event focus | 3. Bay of bigwigs
In the third of a series of articles on the business of the Super Bowl, a focus on the match host, San Francisco.
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
FCF strikes unique sponsorship with Progressive
Insurance giant to sponsor new fifth down of play in start-up football league
FBC Mortgage acquires on-field rights at University of Central Florida facility
US Mortgage lender FBC Mortgage has become the field sponsor at the ‘Bounce House’, the home of the University of Central Florida’s (UCF) NCAA American football team, the UCF Knights.
U
Genius Sports strikes sports betting data partnership with The Spring League
Sports data and technology company Genius Sports has announced an exclusive sports betting data partnership with professional developmental American football league The Spring League
Simon Cummins | How sports businesses can improve diversity at a senior leadership level
Simon Cummins, partner and head of the Global Sports, Gaming & Media Practice at executive search and talent consulting firm Odgers Berndtson, outlines five steps sports businesses can take to improve diversity in their senior ranks
Major League Lacrosse agrees to PLL merger to help the sport maintain growth
MLL commissioner Sandy Brown tells SportBusiness why he believes that "clear heads prevailed" in the unification of outdoor lacrosse in the States.
Insurance policies and corporate health focus help to mitigate Infront mass participation losses
Hans-Peter Zurbruegg, senior vice-president of Infront's personal & corporate fitness unit describes how the agency responded to a year in which the Covid-19 pandemic laid waste to the mass participation sector and expresses his confidence that a new focus on health and wellbeing will help to chart a path out of the crisis. Ben Cronin reports.
New York sees big potential in online sports betting, but operating model unclear
New York, America's fourth most populous state and home to its largest media market, is on the cusp of legalizing online sports betting. But there remains significant political disagreement about the operating model in which it would happen. US Editor Eric Fisher explores the potential and pitfalls of opening up the Empire State to mobile sportsbooks.