The introduction of shorter formats to placate broadcasters and attract time-poor fans can lead to some interesting conflicts of interest for rights-holders. Andy Fry asks how sports can evolve and keep their stakeholders happy at the same time.
Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.
Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.