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Sponsoring Cybathlon

Elisha Chauhan looks at how event organisers and marketing agency H+H Management have approached the sale and distribution of commercial rights for the 2016 Cybathlon.

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In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

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