In 2011, Wimbledon began to rethink its approach to China and in particular how it engaged with Chinese fans. Historically, promotion was pretty much limited to what its Chinese broadcast partners did to promote their coverage.
China’s social media platforms and online behaviours vary in important ways from what may be considered their international equivalents. Differences that need understanding include language, culture, user behaviours, and SEO techniques. Companies entering the market must adapt their strategies to be successful.
International media rights agencies Mediapro and Pitch International will join forces to sell the exclusive broadcast rights in the United States to South American nation’s qualifying matches for the F…
Fifa’s proposals to cap agent commissions has set it on a collision course with some of the most powerful agents in world football. In this explainer, Ben Cronin outlines the reasoning behind the reforms and the legal arguments for and against them.