HomeBusiness

New Professional Era

The world of international federations (IFs) is undergoing significant changes before our very eyes. Long thought of as stuffy, old-fashioned organisations run by former athletes with little knowledge or know-how of operating in the modern-day business of sport, there has been a push to professionalise and turn IFs into organisations that host bigger events, create different revenue streams and attract new fans to the sport, while at the same time ploughing money back into grassroots.

Kevin Roberts went deep into the world of IFs, identifying the major challenges they face in their day-to-day running, and picking out examples of best practice from the last 12 months. Which IFs are succeeding – and which aren’t – in areas such as governance and transparency, marketing and communications, innovation and global expansion?

Modern-Day Mechanics: What are the major challenges facing international federations (IFs) in 2015, and what can they do to achieve better decision-making and more transparent governance? 

Federation or Brand? Is the importance of an international federation’s brand too often neglected? 

Case Study 1: FIVB (International Volleyball Federation) Secretary General Fernando Lima on why a culture of innovation looks set to be the hallmark of Dr. Ary Graça’s presidency.

Case Study 2: The most successful federations have looked to bring in influential executives with experience outside the federation space. We looked at the approach of FIBA (the International Basketball Federation).

Case Study 3: Change can bring uncertainty and insecurity, forcing them to go face-to-face with realities they’d prefer to ignore. We looked at how change was approached by the FIH (International Hockey Federation).

 

Most recent

Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.

Brendan Flood, chairman of the Global Institute of Sport (GIS), University Campus of Football Business (UCFB) and director at Burnley FC, explains how now, more than ever, the global sports industry must innovate to adapt to the global climate, and how specific knowledge and education is central to that

The slow-moving, divided nature of top-level professional boxing has left the sport’s highest echelons more vulnerable to the Covid-19 shutdown. Tyson vs. Jones Jr. proves that a little flexibility can go a long way. Callum McCarthy reports.