The SportsIndex Annual Report, from research company SMG Insight, analyses UK public awareness and news sentiment for 50 domestic and international sports events, creating a "peak buzz score" determined by the net difference between the amount of respondents hearing positive news and those hearing negative news. The 2015 edition reveals that the Commonwealth Games in Glasgow was the UK's best-perceived sports event in 2014.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here