The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.
Football fans hoping to attend this summer’s rescheduled Uefa European Championships have been told they will be offered refunds if matches are held behind closed doors or at a reduced capacity, although s…
The Italian antitrust authority, l’Autorità Garante della Concorrenza e del Mercato (AGCM), has completed a probe into football clubs’ ticketing practices during the 2019-20 Serie A season by issuing sanc…
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
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