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Sponsorship Works 2012 – Sponsorship Case Study: Telstra and Netball Australia

In 2011, Telstra entered a two year agreement with Netball Australia to reach an estimated 1.2 million netball participants and their families in Australia. A national sponsorship with benefits from grassroots to elite level.

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High-profile preseason exhibition race on temporary track expected to serve as template for future races in key overseas markets. Bob Williams reports.

To mark the recent release of the Richard Williams biopic King Richard, UMass's Steve McKelvey and Stephanie Ann take a look through the archives Mark H. McCormack Department of Sport Management to tell the story of the Williams Sisters' history with Coca-Cola and a commercial relationship that never quite got off the ground.

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In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Carsten Koerl, Sportradar global chief executive. Fisher and Russo also discuss the demise of the split-season plan advocated by Major League Baseball’s Tampa Bay Rays, new funding rounds for non-fungible token (NFT) companies Autograph and Animoca Brands, historic investment into the Premier Hockey Federation, a large-scale betting pact between Fubo Gaming and two Texas-based pro soccer clubs, and a reimagined model of governance for US college sports.