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International Focus: New Zealand

Sharing co-hosting duties with Australia, seven different venues in New Zealand will be home to the 2015 Cricket World Cup next spring, one of several major events the small country with big aspirations has hosted in recent years.

But with a population of around 4.5 million, nearly half that of Greater London, where is the scope for growth in the country's sports industry? And how restrictive is the fact that for most people, a visit to New Zealand requires a long-haul flight?

In this feature, SportBusiness International examines the economic, social and technological forces driving the growth and promotion of sport in the region, and also analyses the key trends and issues in New Zealand sports marketing, media and events. We also identify the men and women shaping the future of sport in the country.

Homegrown Heroes
Ever-increasing government support, an evolving event strategy and the development of unique events is seeing New Zealand punch above its weight in the sports hosting space. David Walmsley explains why.

Broadening Horizons
New players in the domestic broadcast landscape during the last 18 months have created a vibrant sports rights market in New Zealand, and major rights-holders have taken advantage.

The Sacred Shirt
New Zealand is known on the international sporting scene as the king of rugby union, and the All Blacks have a portfolio of global sponsors to reflects that. But which other Kiwi properties provide opportunities for brands, and what is driving that?

Bricks and Mortar
Elisha Chauhan looks at four of New Zealand’s leading sports venues, their unique selling points and how scheduled improvements could affect their hosting future.

Most Influential
Elisha Chauhan selected 10 of the most influential people in the New Zealand sports industry, and explains how they are each playing a significant role shaping the business.

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