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Event Focus: 2014 World Artistic Gymnastics Championships

Organised by the FIG (International Gymnastics Federation), the World Artistic Gymnastics Championships have toured the world in recent years, with this year's edition taking place in Nanning, China.

In this feature, SportBusiness International speaks to all major stakeholders involved and looks at where commercial growth for gymnastics, an Olympic sport, lies in the future as the FIG looks to open up a sport that has traditionally been dominated by east Asian and eastern European countries.

Artistic Flair
Gymnastics is one of only five sports that has been present at every modern summer Olympic Games. Ahead of this month’s World Artistic Gymnastics Championships in Nanning, Elisha Chauhan spoke to FIG President Bruno Grandi about his plans to develop the event and the sport.

A Timeless Partnership
Elisha Chauhan finds out why Swiss watchmaker Longines has been a supporter of FIG for over a century.

The Road Ahead
Elisha Chauhan speaks to three confirmed and potential future hosts of the World Artistic Gymnastics Championships, and finds out how they intend to maximise the opportunities presented by the FIG’s flagship event.

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