PDF download | Becoming an Ultimate Sports City – Event Strategy

In the first in a series of five mini reports on the business of sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at the strategies of the world's most successful host cities. There is a discussion of the major themes and trends in host city strategies, and case studies looking at the top five cities in the category of Event Strategy in this year's rankings - Melbourne, Auckland, Copenhagen, Calgary and London.

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