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Identity Crisis?

The furore over the Washington Redskins’ name builds not only in the nation’s capital, but across the United States. However, the region has a precedent for name changes working out rather well.

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SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.

How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second screen experiences.

Michael Spirito, managing director of high-profile venture capital fund Sapphire Sport, discusses the current sports technology landscape with SportBusiness US Editor Eric Fisher.