A Family Affair

NASCAR CEO Brian France opens up about heading the family-run motor series, and outlines the challenges and opportunities the billion-dollar business faces in the near future.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here

Read this next

Fan Engagement

Closed-door sport gives fresh impetus to innovations in virtual hospitality

30 Jun 2020
Fan Engagement

Nascar searching for new ways to return to relevance after decade of decline

20 Mar 2019
Fan Engagement

Sauber's Yan Lefort: We need all teams back on the grid

9 Apr 2020

Sportradar serves up AI-driven streaming technology Sportradar 4Sight to transform ATP coverage

27 Mar 2024
From our partners

WEC Focus | On the Box

1 Jul 2016