Report page-turner | Global Sports Media Consumption Report 2013


This is the third edition of the annual survey of global sports media consumption habits produced by digital sports media group Perform, market research firm KantarSport and SportBusiness Group's specialist media service TV Sports Markets.

It aims to provide a further snapshot of how sports fans are consuming sports content in an increasingly diverse media landscape. The report continues to cover a wide range of media (TV, print media, radio, online, social), a wide range of devices (televisions, connected TVs, mobiles, tablets, PCs) and a wide range of sports content formats (video, data, editorial, news) in an attempt to fully understand what, where, who and how sports fans are consuming sports media.

As indicated in the 2012 report, the use of online to consume sport is growing and has overtaken the print press to become the second most popular method fans use to follow sport in many markets. This year’s report highlights the continued growth and consolidation of online consumption, as well as the significant growth in the use of internet enabled mobile devices and social media.

The 2013 Global Sports Media Consumption Report covers fourteen global markets, ten of which, Australia, Brazil, China, France, Germany, Great Britain, Italy, Russia, Spain and the USA were monitored last year, whilst Japan, India, Indonesia and Turkey are covered for the first time this year. In all markets approximately 1,000 interviews were conducted online in February 2013. The sample interviewed in Australia, France, Germany, Great Britain, Italy, Japan, Spain and the USA represents adults aged 18+. In Brazil, India, Indonesia, Russia and Turkey the sample represents internet connected adults aged 18+ and in China the sample  represents urban internet connected adults aged 18+. It is important to note that throughout this report, responses to questions around online consumption in these markets may appear slightly higher due to the sample being taken from engaged online users.


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