This is the second edition of the annual survey of global sports media consumption habits produced by digital sports media group Perform, market research firm KantarSport and SportBusiness Group's specialist media service TV Sports Markets.
It aims to provide a snapshot of how sports fans are consuming sports content in an increasingly diverse media landscape. The report covers a wide range of media (TV, print media, radio, online, social), a wide range of devices (televisions, connected TVs, mobiles, tablets, PCs) and a wide range of sports content formats (video, data, editorial, news) in an attempt to fully understand who, what, where and how sports fans are consuming sports media.
Ten global markets were surveyed, eight of which, Great Britain, Germany, Spain, France, Italy, USA, Brazil and China were monitored last year, whilst Australia and Russia were covered for the first time this year. In all markets approximately 1,000 interviews were conducted online in February/March 2012. The sample interviewed in Great Britain, Germany, Spain, France, Italy and USA represents adults aged 18+. In Brazil and Russia the sample represents internet connected adults aged 18+ and in China the sample represents urban internet connected adults aged 18+.