Following the rollout of Barcelona’s new outdoor lounge, Elisha Chauhan looks at some recent innovations in the use of sports stadia for non-matchday hospitality.
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
US Digest | Delaware ushers in new sports betting era
In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.
Rays reverse course, won’t post Montreal sign during playoffs
MLB club halts planned promotion for unusual split-season plan
Rays to tout Montreal split-season plan during postseason
MLB club looks to elevate exposure around its oft-debated, two-city concept
Kansas City NWSL to play home games at Children’s Mercy Park in 2022
National Women's Soccer League expansion team Kansas City NWSL has announced the team will play home matches at Children’s Mercy Park in 2022.
A’s narrowing list of potential ballpark site options in Las Vegas
MLB advancing efforts toward possible relocation to Nevada
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.