Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
After launching in Miami this spring, the Sports Decision Makers Summit – from SportBusiness and Sportel – came to London's Rosewood hotel on July 9-10. This is what we learned from our expert speakers.
The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the French bid.
World Rugby, the global governing body of rugby union, has appointed the IMG agency to manage the global licensing and merchandising rights for the next two editions of its Rugby World Cup and a number of its other major tournaments.
World Rugby has taken another step in its efforts to globalise the Rugby World Cup Sevens brand by partnering with sports and entertainment company AEG for its 2018 edition, which will be held at San Francisco’s AT&T Park from July 20-22.