One Cup, 32 teams and hundreds of millions in kit supplier dollars. Sports Sponsorship Insider editor Matthew Glendinning gives his take on which brands were the winners and losers at this year’s FIFA World Cup.
Atlético Madrid looks to CPL team to expand the club’s brand in North America
Spanish club Atlético Madrid recently acquired Canadian Premier League expansion team Atlético Ottawa. Bob Williams looks at how the LaLiga giants hope to use this move to expand its presence overseas.
Championing The Brand
Since its inception in the early 1990s, European football’s Champions League has become one of the most successful and well-known brands not just in sport, but the corporate world. We look at its journey.
Paramount+ lands Concacaf rights deal as part of expanded soccer coverage
ViacomCBS's streaming service Paramount+ has announced a series of new soccer rights to coincide with an expansive debut of the rebranded digital platform
VivoPower teams up with Spurs in sustainable energy sponsorship
Sustainable energy solutions brand VivoPower International has become the ‘Official Battery Technology Partner’ of Premier League club Tottenham Hotspur until the end of the 2021-22 season.
Bitci.com signs three-year back-of-shirt deal with Real Betis
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.
Under the deal, Bitci
Juventus swaps Netflix for Amazon in new documentary series
A new documentary series offering a behind-the-scenes look at Italian Serie A football club Juventus will launch on Amazon Prime Video, the subscription OTT offering, later this year